Sony: Piiq (2009)

Involved in the early phases of strategy for this line, we proposed new distribution models, packaging solutions, promotion opportunities, new materials and good old industrial design. An amazingly detailed, alternative line of headphones from Sony. Although the final product design was completed in Tokyo by the internal team, we were glad to present new strategic solutions from a US perspective. You can read an interview with the designers and Sony team here.

Now go out and buy a set!